Propify CRM
Propify CRM is a next-generation real estate customer relationship management platform launched in early 2026. It leverages AI to automate lead scoring, follow-up sequences, and deal insights. The tool integrates with major MLS systems and social media channels to provide a unified pipeline. Propify CRM features an intelligent chatbot for instant buyer inquiries and predictive analytics to identify hot leads. It has quickly gained traction among independent agents and boutique brokerages due to its user-friendly interface and affordable pricing. The platform also offers automated contract reminders and commission tracking.
Score: 87/100From $29/mo
Key Features
- ✓AI-driven lead scoring and prioritization
- ✓Automated SMS and email follow-ups
- ✓MLS and social media integration
- ✓Predictive analytics for deal forecasting
- ✓Built-in chatbot for 24/7 lead engagement
Pros
- +Easy to use
- +Good support
- +Regular updates
Cons
- -Learning curve
- -Pricing could be clearer