Propify
Propify is an AI-powered CRM built exclusively for real estate professionals, launched in late 2025 and rapidly adopted by top brokerages. Its predictive lead scoring analyzes buyer intent from hundreds of signals, while automated workflows nurture prospects through personalized drip campaigns. The newest feature, Metaverse Showings, lets agents host immersive property tours in virtual reality. Propify also integrates with MLS, Zillow, and popular transaction management platforms. With a clean interface and mobile app, agents can manage contacts, track activities, and close deals faster. The tool prioritizes data privacy and complies with GDPR and CCPA regulations.
From $49/mo
Key Features
- ✓predictive lead scoring
- ✓automated email and SMS campaigns
- ✓metaverse showings integration
- ✓MLS and third-party sync
- ✓activity tracking and deal pipeline
Pros
- +Easy to use
- +Good support
- +Regular updates
Cons
- -Learning curve
- -Pricing could be clearer